Contractor Local SEO Checklist | Free GBP Audit
Run this audit on your roofing, HVAC, electrical, or plumbing business. Most contractors fail at least half — and every failed item is a reason Google shows your competitor instead of you. Work through each section in order; GBP fixes alone can move Map Pack rankings within 30 days.
Google Business Profile Checklist (Trades-Specific)
☐ Primary category matches your trade (e.g. "Roofing contractor," not "General contractor") ☐ Secondary categories added (e.g. "Gutter cleaning service" for roofers) ☐ All service areas listed by suburb/postcode ☐ 15+ real job-site photos uploaded ☐ Services menu populated with pricing ranges where applicable ☐ Business hours include emergency availability ☐ Google Posts published weekly with trade-specific offers ☐ Q&A section has 5+ real customer questions answered ☐ Review link saved and tested
Website Local SEO Checklist for Contractors
☐ NAP (name, address, phone) identical on every page and matches GBP exactly ☐ Dedicated landing page per service area (not one generic "areas served" page) ☐ LocalBusiness + Service schema on every page ☐ Click-to-call button visible without scrolling on mobile ☐ Page load under 3 seconds (trades lose 40% of calls on slow sites) ☐ Service pages target trade keywords: "roof replacement [city]," "AC repair [suburb]" ☐ 800+ words per service page with FAQ section ☐ Internal links from blog posts to location pages
Failed 6+ Items? You're Invisible on Google
Incomplete GBP profiles and mismatched NAP citations cost contractors 30–40% of local search visibility. We'll run this checklist against your business — free. See our All Trades SEO services.
Prefer email? levalxmedia@gmail.com
Citation & Directory Checklist (US & UK)
☐ Google, Bing, Apple Maps claimed and verified ☐ US: Yelp, BBB, Angi, HomeAdvisor profiles claimed ☐ UK: Checkatrade, Yell, Thomson Local, FreeIndex claimed ☐ NAP identical across every directory — even one mismatched phone number hurts rankings ☐ No duplicate GBP listings (search your business name + phone to check) ☐ Industry directories: NRCA (roofing), ACCA (HVAC), NICEIC (UK electrical) ☐ Removed or merged outdated listings from previous business addresses
Review & Reputation Checklist for Map Pack Rankings
☐ Automated post-job review request via SMS or email ☐ Direct Google review link (not homepage URL) ☐ 100% review response rate within 24 hours ☐ 4.5+ star average maintained ☐ Review velocity tracked monthly (target: 4+ new reviews/month) ☐ Negative review response template prepared ☐ Review count benchmarked against top 3 Map Pack competitors in your trade
How to Prioritize Checklist Fixes (Do These First)
Week 1: Fix GBP primary category, upload 10 photos, and verify NAP matches your website. Week 2: Claim Bing, Apple Maps, and top 3 directories for your market. Week 3: Launch automated review SMS. Week 4: Publish your first suburb landing page. This sequence alone moves most contractors from invisible to Map Pack contender within 60 days. For hands-on help, see our local SEO services for contractors.
Download & Share This Checklist With Your Team
Print this checklist and run it quarterly — not once. Google updates local ranking factors regularly. Competitors improve their GBP while you sit still. Schedule a 30-minute team review every 90 days: office manager checks GBP, field supervisor confirms review SMS is firing, and ownership verifies location pages match current service areas. Contractors who audit quarterly maintain Map Pack positions 2× longer than those who set-and-forget.
Turn This Checklist Into Rankings
Don't just audit — fix. We implement GBP optimization, citation cleanup, and location pages for contractors who want Map Pack dominance. See our All Trades SEO services.
Prefer email? levalxmedia@gmail.com
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